Our story so far

Meet the team and learn about our mission.

About Simplicity Group

About Simplicity Group

Simplicity Group is a research-driven advisory firm built on the expertise of economists and researchers.

With over four years of operation in crypto we believe the best strategies are backed by data. Our philosophy is rooted in the future of digital assets being shaped not by speculation but by fundamentals.

Simplicity Group is a research-driven advisory firm built on the expertise of economists and researchers.

With over four years of operation in crypto we believe the best strategies are backed by data. Our philosophy is rooted in the future of digital assets being shaped not by speculation but by fundamentals.

Trusted by:

Trusted by:

A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.

Native expertise

Research driven

A young person with curly hair smiles at the camera while sitting in front of a laptop against a dark background.

Native expertise

Research driven

We're on a mission…

Our mission is to be the bridge between institutions, family offices, and crypto projects empowering them to shape the future of digital assets.

Our mission is to empower businesses to shape the future of digital assets, from start-ups, to family offices, to institutions.

Ambitious

We help clients lead, not lag, in Web3

Practical

Clear, grounded advice that fits your business

Practical

We give clear, grounded advice that fits your business and is backed by data

Impactful

Designed to deliver measurable, lasting results

Impactful

Our approach is designed to deliver measurable, lasting results

Collaborative

Built on trust, insight, and long-term partnership

Collaborative

Our approach is built on trust, insight, and long-term partnership

We're on a mission…

Our mission is to be the bridge between institutions, family offices, and crypto projects empowering them to shape the future of digital assets.

Ambitious

We help clients lead, not lag, in Web3

Practical

Clear, grounded advice that fits your business

Impactful

Designed to deliver measurable, lasting results

Collaborative

Built on trust, insight, and long-term partnership

We're on a mission…

Our mission is to be the bridge between institutions, family offices, and crypto projects empowering them to shape the future of digital assets.

Ambitious

We help clients lead, not lag, in Web3

Practical

Clear, grounded advice that fits your business

Impactful

Designed to deliver measurable, lasting results

Collaborative

Built on trust, insight, and long-term partnership

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Strategic partnerships

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Clients served

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Raised by clients

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Strategic partnerships

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Clients served

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Raised by clients

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FDV of clients

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Strategic partnerships

Meet our founders

Daniel Malinovski

Co-Founder

Daniel is a dynamic and results-driven Web3 entrepreneur with extensive expertise in operations, business development, and project advisory. Leveraging a multidisciplinary background in Economics and Philosophy, he has spoken at over 25+ conferences in 10+ countries. He applies a unique analytical perspective to complex challenges, delivering strategic solutions that drive project growth.

A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.

Alex Fatuliaj

Co-founder

Active in Web3 since 2017. He has provided lectures at 10 accelerators, and spoken at 15+ conferences about tokenomics. Alex specialises in Behavioral Economics and Politics. He applies a holistic, multidisciplinary framework to dissect complex token economies. By merging financial, philosophical, and technological insights, he cuts through market incoherence to deliver grounded, strategic clarity.

A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.

Alex Fatuliaj

Co-Founder

Active in Web3 since 2017. He has provided lectures at 10 accelerators, and spoken at 15+ conferences about tokenomics. Alex specialises in Behavioral Economics and Politics. He applies a holistic, multidisciplinary framework to dissect complex token economies. By merging financial, philosophical, and technological insights, he cuts through market incoherence to deliver grounded, strategic clarity.

A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.

Meet our founders

Daniel Malinovski

Co-Founder

Daniel is a dynamic and results-driven Web3 entrepreneur with extensive expertise in operations, business development, and project advisory. Leveraging a multidisciplinary background in Economics and Philosophy, he has spoken at over 25+ conferences in 10+ countries. He applies a unique analytical perspective to complex challenges, delivering strategic solutions that drive project growth.

A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.
A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.
A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.
A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.
A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.
A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.

Alex Fatuliaj

Co-founder

Active in Web3 since 2017. He has provided lectures at 10 accelerators, and spoken at 15+ conferences about tokenomics. Alex specialises in Behavioral Economics and Politics. He applies a holistic, multidisciplinary framework to dissect complex token economies. By merging financial, philosophical, and technological insights, he cuts through market incoherence to deliver grounded, strategic clarity.

A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.

Meet our founders

Daniel Malinovski

Co-Founder

Daniel is a dynamic and results-driven Web3 entrepreneur with extensive expertise in operations, business development, and project advisory. Leveraging a multidisciplinary background in Economics and Philosophy, he has spoken at over 25+ conferences in 10+ countries. He applies a unique analytical perspective to complex challenges, delivering strategic solutions that drive project growth.

A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.

Alex Fatuliaj

Co-founder

Active in Web3 since 2017. He has provided lectures at 10 accelerators, and spoken at 15+ conferences about tokenomics. Alex specialises in Behavioral Economics and Politics. He applies a holistic, multidisciplinary framework to dissect complex token economies. By merging financial, philosophical, and technological insights, he cuts through market incoherence to deliver grounded, strategic clarity.

A smiling man with curly hair is sitting at a desk, looking at the camera, with a laptop and a lamp in the background.

Ready to work together?

Book a free consultation to speak with our team and discuss your goals. Let’s build a smarter, better future for your business.

Ready to work together?

Book a free consultation to speak with our team and discuss your goals. Let’s build a smarter, better future for your business.

Ready to work together?

Book a free consultation to speak with our team and discuss your goals. Let’s build a smarter, better future for your business.

FAQ

Frequently asked questions

Here are the top questions our clients ask before getting started.

About Simplicity Group

Why should I work with Simplicity Group?

We are a boutique consultancy with 4 years of experience in the space. We are research driven and ensure every strategy rests on evidence.

What are the costs associated to work with Simplicity Group?

We understand we work with businesses in various stages and look to accomodate. Advisory starts at $2,000 p/m and tokenomics services from $5,000.

How do I work with Simplicity Group?

Feel free to book in a call, or contact us directly on Telegram @Daniel_Simplicity

What is Simplicity Group's philosophy?

Our philosophy is rooted in the belief that the future of digital assets will be shaped not by speculation, but by fundamentals. Only those guided by clear, verifiable data will be able to navigate the space with conviction.

What projects did simplicity Group work with?

We've worked with over 200 projects spanning every narrative and stage in the space many times over. Some include: Folks Finance, XYO/XL1, GoodGame, ReLeaf, Superverse, Focus Universal (NASDAQ: FCUV), FreedX, Portal, SyntropyX, Uprising, BitSafe, and many more.

Tokenomics Questions

What deliverables do I receive after using your Tokenomics Consultancy services?

The deliverables depend on the engagement, but you will always receive a final document with your full token economy and strategy outlined.

How do you determine the ideal token supply and vesting schedule?

Token supply is irrelevant. What matters is the valuation, with regards to vesting, projected financials, and user growth of your business.

Does my project need a dual-token or single-token system?

There is no one answer fits all, however, generally speaking dual-token economies make sense when there is need for a soft and hard currency.

Do you work for fiat/stablecoins or equity/tokens?

We work for a mix of fiat/stablecoins and equity/tokens. The fiat keeps the lights on, and the equity/tokens provide long term upside.

Do you offer post-TGE (Token Generation Event) monitoring and advisory?

Yes, we can work with clients after TGE. This typically includes adjusting token emissions, and modelling the economy to explore potential changes for a V2 economy.

How do you prevent "Death Spirals" in token economic design?

We prevent death spirals by anchoring the token to tangible utility and dynamically aligning emission rates with actual network growth, ensuring that value creation always outpaces token inflation.

Do you use Machinations.io or Python for token modeling and stress testing?

We generally use Machinations when modelling and stress testing economies, and would only recommend Python to well financed business' with extremely complex economy.