About us
About us
Our story so far
Meet the team and learn about our mission.
Who we are
Who we are
About Simplicity Group
About Simplicity Group
Simplicity Group is a research-driven advisory firm built on the expertise of economists and researchers.
With over four years experience in crypto we believe the best strategies are backed by data. Our philosophy is rooted in the future of digital assets being shaped not by speculation but by fundamentals.
Simplicity Group is a research-driven advisory firm built on the expertise of economists and researchers.
With over four years experience in crypto we believe the best strategies are backed by data. Our philosophy is rooted in the future of digital assets being shaped not by speculation but by fundamentals.
Trusted by:
Trusted by:
Native expertise
Reseearch driven
Native expertise
Reseearch driven
Native expertise
Reseearch driven
Native expertise
Reseearch driven
Mission & values
We're on a mission…
Our mission is to be the bridge between institutions, family offices, and crypto projects empowering them to shape the future of digital assets.
Our mission is to empower businesses to shape the future of digital assets, from start-ups, to family offices, to institutions.
Ambitious
We help clients lead, not lag, on climate action
Ambitious
We help clients token launches look like rocket launches
Practical
Clear, grounded advice that fits your business
Practical
We give clear, grounded advice that fits your business and is backed by data
Impactful
Designed to deliver measurable, lasting results
Impactful
Our approach is designed to deliver measurable, lasting results
Collaborative
Built on trust, insight, and long-term partnership
Collaborative
Our approach is built on trust, insight, and long-term partnership
Mission & values
We're on a mission…
Our mission is to be the bridge between institutions, family offices, and crypto projects empowering them to shape the future of digital assets.
Ambitious
We help clients lead, not lag, on climate action
Practical
Clear, grounded advice that fits your business
Impactful
Designed to deliver measurable, lasting results
Collaborative
Built on trust, insight, and long-term partnership
Mission & values
We're on a mission…
Our mission is to be the bridge between institutions, family offices, and crypto projects empowering them to shape the future of digital assets.
Ambitious
We help clients lead, not lag, on climate action
Practical
Clear, grounded advice that fits your business
Impactful
Designed to deliver measurable, lasting results
Collaborative
Built on trust, insight, and long-term partnership
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Clients served
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Raised by clients
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FDV of clients
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Strategic partnerships
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Clients served
0M+
0M+
Raised by clients
0B+
0B+
FDV of clients
0+
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Strategic partnerships
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Clients served
0M+
0M+
Raised by clients
0B+
0B+
FDV of clients
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Strategic partnerships
Team
Meet our founders
Daniel Malinovski
Co-Founder
Daniel is a dynamic and results-driven Web3 entrepreneur with extensive expertise in operations, business development, and project advisory. Leveraging a multidisciplinary background in Economics and Philosophy, he applies a unique analytical perspective to complex challenges, delivering strategic solutions that drive project growth.
Alex Fatuliaj
Co-founder
Active in Web3 since 2017, Alex specialises in Behavioral Economics and Politics. He applies a holistic, multidisciplinary framework to dissect complex token economies. By merging financial, philosophical, and technological insights, he cuts through market incoherence to deliver grounded, strategic clarity.
Alex Fatuliaj
Co-Founder
Active in Web3 since 2017, Alex specialises in Behavioral Economics and Politics. He applies a holistic, multidisciplinary framework to dissect complex token economies. By merging financial, philosophical, and technological insights, he cuts through market incoherence to deliver grounded, strategic clarity.
Team
Meet our founders
Daniel Malinovski
Co-Founder
Daniel is a dynamic and results-driven Web3 entrepreneur with extensive expertise in operations, business development, and project advisory. Leveraging a multidisciplinary background in Economics and Philosophy, he applies a unique analytical perspective to complex challenges, delivering strategic solutions that drive project growth.
Alex Fatuliaj
Co-founder
Active in Web3 since 2017, Alex specialises in Behavioral Economics and Politics. He applies a holistic, multidisciplinary framework to dissect complex token economies. By merging financial, philosophical, and technological insights, he cuts through market incoherence to deliver grounded, strategic clarity.
Team
Meet our founders
Daniel Malinovski
Co-Founder
Daniel is a dynamic and results-driven Web3 entrepreneur with extensive expertise in operations, business development, and project advisory. Leveraging a multidisciplinary background in Economics and Philosophy, he applies a unique analytical perspective to complex challenges, delivering strategic solutions that drive project growth.
Alex Fatuliaj
Co-founder
Active in Web3 since 2017, Alex specialises in Behavioral Economics and Politics. He applies a holistic, multidisciplinary framework to dissect complex token economies. By merging financial, philosophical, and technological insights, he cuts through market incoherence to deliver grounded, strategic clarity.
“The level of knowledge, support, attention to detail as well as speed of delivery and professionalism shown by Simplicity was outstanding. Working with Simplicity is one of the best possible uses of any projects capital.”
Ian Byrne
CMO, Portal To Bitcoin
“The level of knowledge, support, attention to detail as well as speed of delivery and professionalism shown by Simplicity was outstanding. Working with Simplicity is one of the best possible uses of any projects capital.”
Ian Byrne
CMO, Portal To Bitcoin
“The level of knowledge, support, attention to detail as well as speed of delivery and professionalism shown by Simplicity was outstanding. Working with Simplicity is one of the best possible uses of any projects capital.”
Ian Byrne
CMO, Portal To Bitcoin
Ready to work together?
Book a free consultation to speak with our team and discuss your goals. Let’s build a smarter, better future for your business.
Ready to work together?
Book a free consultation to speak with our team and discuss your goals. Let’s build a smarter, better future for your business.
Ready to work together?
Book a free consultation to speak with our team and discuss your goals. Let’s build a smarter, better future for your business.